Information gathered by the 2015 Millennial Workforce study indicates that millennials are now the largest generation in the workforce. And by 2017, they’re expected to have a monumental spending power of around $200 billion dollars a year. In other words — if you want a successful modern business, you need to attract the millennial market.
A brand new social app that aims to bring fans closer to their favorite musicians has just signed Reebok as its very first sponsor.
As a small business owner or entrepreneur, you’ve likely already tapped into Facebook, Twitter, Instagram, YouTube, and Pinterest to push your brand. Sure, these networks work great, but there are others out there that can help you reach niche audiences. If you haven’t considered these social networks, now might be the time to do so.
Any 14-year-old would be proud if they built a functioning electronic device, and so on Tuesday, Ahmed Mohamed of Irving, TX, brought the clock he built to school to show his engineering teacher. However, another teacher alerted school authorities, who called the police, after seeing the clock and believing it to be a bomb. Ahmed was led out out of the school in handcuffs and placed in juvenile detention and, according to the Dallas Morning News, his family fears he was arrested for being a Muslim.
Well, this is scary. The head of artificial intelligence at Facebook now says the social network’s experimental facial recognition technology is so advanced that it can read other clues in photos to recognize individuals. In other words, Facebook’s technology no longer needs to see your faceto know you’re you.
As the world’s second-largest search engine, YouTube has evolved as a platform where hardcore hobbyists and casual enthusiasts of just about anything (video games, cosmetics, or even Disney toys) can become Internet celebrities with dedicated viewerships. Beyond stars like Justin Bieber, who rode YouTube fame into a more traditional celebrity trajectory, people like makeup artist Michelle Phan and gamer Felix Arvid Ulf Kjellberg (better known as PewDiePie) have cultivated successful channels with millions of subscribers, and billions of views.
SEO best practices are going to change whether we like it or not. It’s easy to get set in your ways and feel comfortable with your current strategy, but this isn’t going to be sustainable in this industry. It’s important that marketers focus on getting out of their old way of thinking and evolve along with Google and the other search engines in order to find long-term success.