Don Draper is the man. Whenever I see him in Mad Men, I want to pour myself some scotch and say some really cheesy ad campaign line. Unfortunately, after the show I realize that if I acted like Don Draper I would not last long in my startup. This is because traditional marketing is not the marketing that your tech startup needs. If you don’t understand the difference between growth hacking and traditional marketing, it’s going to be a painful journey for you.