A gamepad is the part of a game console people have the most intimate relationship with. You’re holding it in your hands for hours on end, and you know it so well you can control its every function without even looking at it. When the action gets intense, your hands start to sweat from twiddling the thumbsticks. For plenty of people, it’s the first thing that comes to mind when they want to throw something out of rage over a cheap death. Microsoft wants to make that connection even deeper by handing you the keys to the factory with its aptly named Xbox Design Lab.