Last summer, during the lead up to Yeezy Season 1 and the album that was then known as Swish, Kanye West stopped by HOT 97 and said that he wanted Steph Curry to wear Yeezys instead of Under Armour sneakers. Now, months later, we’re finally finding out what the NBA MVP thinks about Kanye’s comments.
Kanye’s gearing up for Yeezy Season 3, dropping a brand new teaser video along with a slew of images from the upcoming collection on his (occasionally raucous) Twitter account. While Season 3 fitting images have been the most prevalent pictures to grace the timeline today, Yeezus also used social media to tease his new boot model—aptly titled the Yeezy 1050.
The iconic sports apparel and sneaker company has lost significant market share and muddled its image with consumers. Its latest push into hip-hop fashion has some analysts wondering whether it can ever outrun Nike again.
Data wizards Campless have once again teamed with High Snobiety and Kick Posters to deliver a break down of how ‘heads are spending their cash on sneakers in 2015, and some of the figures may surprise you.