Let’s be honest—there’s a bit of Yeezy 350 Boost fatigue setting in with the sneaker community. Sure, they have no problem selling and then re-selling, but the buzz isn’t quite where it was a year ago. Fortunately, Kanye West is ready to deliver some new silhouettes, In fact, he previewed an unreleased runner as a part of his Yeezy Season 5 Collection. Now, as he’s hard at work on Yeezy Season 6, his friend Ibn Jasper provides a first look at another new Yeezy.
Adidas and Kanye West are in it for the long haul together.
On Wednesday, June 29, it was announced that the partnership has evolved into adidas + Kanye West, “a YEEZY branded entity creating footwear, apparel and accessories for all genders across street and sport.”
Over 20,000 people attended Kanye West’s Yeezy Season 3 show at Madison Square Garden. It’s safe to say that it was the first fashion show for a large percentage of those people. An event usually reserved for buyers, editors, and other fashion industry folk was suddenly blown-out, ticketed, and turned into one of the must-attend events of the year—for both “fashion people” and those who couldn’t care less about the difference between a jacket and a coat. It was also a sign that a fashion show could be bigger than a presentation of clothing.
Last summer, during the lead up to Yeezy Season 1 and the album that was then known as Swish, Kanye West stopped by HOT 97 and said that he wanted Steph Curry to wear Yeezys instead of Under Armour sneakers. Now, months later, we’re finally finding out what the NBA MVP thinks about Kanye’s comments.
It looks like Yeezy Season 3 is almost complete. Last night Kanye West took to Twitter to share an update on both his music and fashion efforts, announcing “I’m finishing my album and my next collection…” but opted out of providing any other details.
A new colorway of the adidas Yeezy Boost 350 is dropping in November.