Paul McCartney is no stranger to embracing technology, and you’re about to get further proof of it. The iconic musician is performing an “intimate” YouTube concert on September 7th at 8PM Eastern as part of a YouTube Original production. It’s a plug for his new album Egypt Station, as you might have guessed, but he’ll also play tunes from his Beatles and Wings days.
Gun videos may be a thing of the past on YouTube, with the Google-owned company updating its policies on firearms-related content. Videos can no longer sell guns or accessories via direct sales or even have links to sites that sell them. Videos also cannot have instruction on manufacturing firearms or associated items like magazines or silencers.
Amid seemingly endless controversies about content on YouTube (including, most recently, a Logan Paul video shot in Japan’s “suicide forest”), Google announced major changes last night to how videos would be monetized on the site. Going forward, the company says big channels included in its coveted Google Preferred program will be manually vetted for ad friendliness. Far more drastically, the video-sharing site is making it a lot harder for small channels to make money off the platform—and uploaders are pissed.
YouTube, the second most popular website on the internet, has the ability to effect change and the adoption of new technologies in visual mediums like no other website. In the past it’s used that ability to good use. It was an early adopter of 4K content and continues to possess the largest repository of said content. The same is true of 360 video. Now YouTube is finally embracing HDR, which means newer videos are going to get a lot more realistic looking.
Hardly a day goes by when I don’t hear a marketing guru or pundit wax eloquent on the subject of using social media to market yourself and your company.
The problem I always have with that strategy is that most people participate in social media without thinking of how it will result in sales.