It’s a little past midnight at HSN headquarters, and Serena Williams is nine minutes into a disquisition on a piece of fabric she’s called “Convertible A-line Top With Scarf,” available to you, the home shopper, for $39.95 or three “flexpays” of $13.32. “It’s like one huge circle that has a lot of style in it,” she says, not without conviction, fiddling with the bottom of the one she is wearing (“This is, um, mustard”), flapping it like a fan, rubbing one hand on her arm, and smoothing her hair.
I’ve worked with hundreds of entrepreneurs, startups, and small businesses during my career, and in all of those interactions one thing is the greatest determinant of success, the founders ability to overcome their own fear of achieving success and happiness. Yes, it sounds totally counterintuitive, but stick with me for a few minutes because what you learn may well be the most important lesson in achieving success.
Every day, you hear about security flaws, viruses, and evil hacker gangs that could leave you destitute — or, worse, bring your country to its knees. But what’s the truth about these digital dangers? We asked computer security experts to separate the myths from the facts. Here’s what they said.
So you thought Google was a sprawling Silicon Valley entity with a frightening amount of power…
Leather interiors and copious legroom used to be the hallmarks of a luxury sedan. But Ford is about to completely redefine what luxury means when it introduces a 30-way adjustable power seats that even lets drivers ensure that both of their bum cheeks are comfortable, even if they both require individual settings.
Don Draper is the man. Whenever I see him in Mad Men, I want to pour myself some scotch and say some really cheesy ad campaign line. Unfortunately, after the show I realize that if I acted like Don Draper I would not last long in my startup. This is because traditional marketing is not the marketing that your tech startup needs. If you don’t understand the difference between growth hacking and traditional marketing, it’s going to be a painful journey for you.
In the hacking world, a password is only as strong as the person who knows it. Some of the most common tricks for hackers are social engineering or phishing—attacks gaining access to users’ accounts and company documents without even touching a line of code.